A man named Walter once invited his friend Arthur to go for a ride in the country in Southern California. They drove through some groves of trees, past some falling down shacks, and arrived at what looked to Arthur like a barren wasteland. Walter began telling his friend about the exciting plans he had dreamed up for this uninviting parcel of land....

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Let’s add the word influencer to the list of vocations to which many young people aspire. In the past students wanted to become engineers, doctors, NFL players, teachers, or movie stars. Now many of them want to become influencers....

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